Saturday, 20 September 2014

Brief

For this course I will be researching, planning  and constructing a music video for an existing song that was produced at least 5 years ago. For this I will have to create my own artist/band, and then create them so that it is as though they are actually a hit artist/band that is in the charts. We will have to choose a genre for our artist/band and then look at other existing bands and artists who we want our own artist or band to be like. We will have to create our own music video from scratch, using our own ideas, narrative, shots and also editing the actual video.

Friday, 19 September 2014

Music Video Director... Tim Mattia

Tim Mattia is a music video director who has been the head of many large and small music videos such as Trampoline-Tinie Tempah ft. 2 Chainz, Hey Cruel World- Marilyn Manson and also for Robbers- The 1975. I decided to research in to Mattia due to his work for the song "Robbers" by The 1975 which I have also researched as my favourite music video. He is also well known for his photography that he uses whilst shooting some music videos which I think look really cool and have the same kind of feel throughout them all, for example the use of keeping the pictures in Black and White.































His work has been seen on many different TV stations including MTV, MTV2, THE BOX, VH1, 4MUSIC, NMETV, THE HITS, KERRANG TV, Q MUSIC, CHANNEL 4 AND ROCKSOUND TV. As well as this, his work has also featured in print media such as WALLPAPER, MARIE CLAIRE, NME, KERRANG, ARTROCKER, UNCUT, Q, ROCKSOUND, LOOK, THE HUFFINGTON POST, TIME, THE SUN, LOUDWIRE, REVOLVER, PEREZ HILTON, METAL HAMMER AND THE DAILY MAIL. By working with all of these well known publishers and companies shows how his work is well known and also well thought of due to the high demand for his services, he had even been quoted by website 'One Percent Jihad' to of " making “Robbers” look “We Found Love”-level unpleasant" which could be seen as a huge compliment for some due to Rihanna being much bigger and more well known around compared to The 1975.


I believe that Mattia is a great music video director who can work with pretty much any kind of genre of music without failure (As shown by the list of artists below). He has also inspired me for when I create my own music video by using different types of shots and styles that he has used in his own work.

Wednesday, 17 September 2014

Favourite Video... The 1975- "Robbers"

Although being a music video that has only recently come out, I feel that this music video is in fact my favourite. This could be down the fact that it is my favourite song from their album but it is also because I love the whole storyline and how it uses some foreshadowing in the early stages of the video. It shows very realistic emotions from the actors in the video and I feel a connection when watching it.

The video is all about the lead singer of The 1975 "Matt Healy" and his relationship with Chelsea Schuchman. The video is heavily inspired by the 1933 film "True Romance", especially the character Alabama Whitman. In the video, Matty and Chelsea attempt to rob a store with the outcome not being as expected, whilst working around their love-hate relationship which is filled with continuous alcohol drinking, drug taking and sex. The drink, drugs and sex become such a huge part of the relationship that even once Matty had been shot during the attempted store robbery and they have to get home to try and save him, the pair both begin smoking drugs and begin to passionately kiss despite the casualty.

The indie rock genre which The 1975 have taken up is shown in this music video mainly through the costumes in which the actors are wearing. Matty is wearing black, ripped skinny jeans and a floral shirt which is showing off his many different indie type tattoos. This adds to his haircut which I believe to be the style for people who enjoy listening to indie rock music with long hair, whether it be all over or short on the sides and longer on top.

This video inspired me to want to originally use this song for creating my own music video, but despite my desperation for using the song there was some restrictions which prevented me from being able to actually use it.